Judges 2018

Let us present, the experts of our judging panel. Our judges have a long experience of entrepreneurship and have successfully achieved their goals. The panel is also 100 % balanced, with 50% each men and women, as we believe that everyone should have the same opportunities to dream and succeed. We are also convinced that equality gives the best result and contributes to a successful competition.

Lena Apler

Founder and Chairman of the Board of Collector Bank, as well as angel investor investing in next-generation fintech companies.


Karin Ebbinghaus

Lawyer and Investment Manager for Almi Invest GreenTech. Former lawyer with a focus on acquisitions, capital acquisition and company law at Vinge.


Johan Kjörk (Convening)

Business Unit Manager at Sigma IT Consulting with responsibility for the innovation process. Long experience as CEO of companies focusing on digitization, change and communication.


Lars Kry (Chairman)

CEO at Sigma IT Consulting and board member of several organizations. Former CEO of Proffice.


Johan Magnusson

Lecturer at the Department of Applied IT, University of Gothenburg. Head of Informatics and Manager of SCDI Göteborg (Swedish Center for Digital Innovation). Scientist within innovation and efficiency in digitalization.


Louise Samet

Angel Investor. Former manager of digital products at Klarna and investment operations in Norrsken, that invest in young impact tech companies.

Our specialist judges, with expertise and experience of innovation, digitization and start-up businessess assesses the following

  • Innovation: How innovative is the idea and what are the possible opportunities for expansion in the market?
  • Technical implementation: Does the technical implementation of the product or service provide a future growth opportunity that meets the business needs?
  • Commercial opportunity: What is the market potential of the business idea?
  • Entrepreneurship and business sense: Do the competitors have the realism, passion and commitment that are required, as well as a desire to succeed, in order to successfully realize the business idea?


Experts from Sigma Recruit are used as advisors in order to make a professional assessment of the competitors’s business acumen. All contestants that are selected to present their business idea on the pitch day will receive personal feedback, regarding their business idea from the judges.